{"id":60,"count":9,"description":"

Beauty of Joseon: The tradition of the Joseon dynasty in your korean skincare routine<\/b><\/h2>\r\n

Korean cosmetics have revolutionized the world of skincare and within this universe, Beauty of Joseon shines in its own right. Inspired by the beauty rituals of the Joseon dynasty (1392\u20131910), this brand blends traditional korean medicine (Hanbang) with the most advanced cosmetic technology. Its goal is clear, to provide healthy, radiant and balanced skin through natural ingredients and effective formulas.<\/p>\r\n\r\n

History of Beauty of Joseon: A centuries-old beauty legacy<\/b><\/b><\/h3>\r\n

Beauty of Joseon was founded in 2016 with the purpose of reviving the secrets of ancestral korean beauty and merging them with modern cosmetic science. Inspired by the Joseon dynasty (1392\u20131897), this korean brand has revolutionized the world of korean skincare by combining the wisdom of traditional korean medicine (Hanbang) with innovative ingredients and clean formulas.<\/p>\r\n

The idea behind Beauty of Joseon emerged when its founder, Sumin Lee, discovered ancient beauty records in texts such as the Donguibogam (a medical compendium from the Joseon era) and the Gyuhap Chongseo (an encyclopedia written by the scholar Yi Bingheogak). These texts detailed the natural ingredients used by women of the royal court to maintain healthy, luminous and youthful skin.<\/p>\r\n\r\n

Brand philosophy and commitment<\/b><\/h3>\r\n

Beauty of Joseon believes in beauty that is simple, effective and respectful of both the skin and the environment. Its philosophy is rooted in ancestral wisdom, incorporating ingredients that have been used for centuries in Hanbang medicine. In addition, it combines the best of tradition with modern dermatological advances to offer effective and safe products. With a focus on effective minimalism, its clean formulas avoid unnecessary ingredients that may irritate the skin. The brand also maintains a strong cruelty-free commitment, ensuring that its products are not tested on animals and continuously moving toward greater sustainability. Finally, its constant innovation is reflected in the development of new products based on scientific studies and the real needs of the skin.<\/p>\r\n\r\n

Research and awards<\/b><\/h3>\r\n

Thanks to its focus on efficacy and safety, Beauty of Joseon has gained international recognition, receiving awards within the korean skincare industry. Its formulas have undergone tests such as HRIPT (Human Repeat Insult Patch Test), ensuring they are safe for all skin types.<\/p>\r\n\r\n

Key ingredients in Beauty of Joseon<\/b><\/h3>\r\n

One of the pillars of the brand is its meticulous selection of ingredients, based on the principles of Hanbang medicine. Among the most notable are:<\/p>\r\n

Ginseng:<\/b> A powerful antioxidant that improves elasticity and revitalizes the skin.<\/p>\r\n

Rice extract:<\/b> Nourishes, brightens and evens out the skin tone.<\/p>\r\n

Green tea:<\/b> Soothing and antioxidant, ideal for sensitive skin.<\/p>\r\n

Propolis:<\/b> Repairs the skin barrier and combats imperfections.<\/p>\r\n

Niacinamide:<\/b> Brightens the skin and regulates sebum production.<\/p>\r\n

Centella asiatica:<\/b> A natural healing ingredient that reduces irritation and redness.<\/p>\r\n\r\n

Benefits and solutions offered by Beauty of Joseon<\/b><\/h3>\r\n

Beauty of Joseon not only offers products with high-quality ingredients, but also provides solutions for various skin concerns:<\/p>\r\n

Deep hydration:<\/b> Thanks to its natural extracts and advanced humectants.<\/p>\r\n

Sebum balance:<\/b> Lightweight formulas that control oil without drying out the skin.<\/p>\r\n

Radiant and even skin:<\/b> Serums and creams designed to improve skin texture and tone.<\/p>\r\n

Advanced sun protection:<\/b> Sunscreens with broad-spectrum filters that protect the skin without leaving greasy residue.<\/p>\r\n

Prevention of premature aging:<\/b> Antioxidants and nutrients that strengthen the skin from within.<\/p>\r\n\r\n

Quality guarantee: Beauty of Joseon bestsellers that are a success<\/b><\/h3>\r\n

Since its beginnings, Beauty of Joseon has developed products that have earned a prominent place in K-beauty. Among the best sellers are:<\/p>\r\n\r\n